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Our products: Benson & Hedges Cigarettes, Winfield Cigarettes, Luffman Cigarettes and Right Filter Cigarettes. We ship cigarettes only within Australia.
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Had Enough From the Anti-Smoking Groups?
If you are tired of high tobacco taxes, please e-mail/ call your local
senator and tell them so! You can find their contact details and e-mail
address by calling your local City Council. Remind them that more than 25% of
all voting Australians are smokers. Tell them that you believe in being free.
If they don't write back, consider voting for someone else at the next
election. You can tell us whether your representative is tobacco-friendly so
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Winfield (cigarettes):
Winfeld is a brand of cigarette/ pouch cigarettes that is popular in Australia and New Zealand. Duty Free Cigarettes, tax free cigarettes, and buying cigarettes online for cartoon cigarettes as cigarettes discount are manufactured under license by British American Tobacco Australia (BATA). They have been available in Australia since 1972.
Winfield products:
Winfields are available as king size cigarettes in cardboard packets of
20 or 25, and soft packet varieties in 20s. Some colours are also available as roll-your-own tobacco in a pouch - 30 g or 50 g. Some are also available in Charcoal.
Winfield Red - 16 mg strength
Winfield Blue- 12 mg strength
Winfield Gold- 8 mg strength
Winfield Menthol - 8 mg strength
Winfield Sky Blue- 6 mg strength
Winfield Grey - 4 mg Strength
Winfield Cool Menthol - 4 mg strength
Winfield White - 2 mg strength
Winfield Ultimate - 1 mg strength
Changes to government regulations have prevented tobacco companies from
labelling the tar content of their cigarettes to prevent people from believing that lower-tar products were better for their health.
Sport sponsorship:
Winfield was once a major sponsor of rugby league within Australia,
including being the title sponsor for the New South Wales Rugby League
premiership from 1982. The trophy given to the winner of the grand final was
called the Winfield Cup. However due to the Australian Federal Government
passing the Tobacco Advertising Prohibition Act 1992 the brand was forced to
end its sponsorship following the end of the 1995 NSWRL season. The Tobacco
Advertising Prohibition Act 1992 expressly prohibited almost all forms of
tobacco advertising in Australia, including the sponsorship of sporting or
other cultural events by cigarette brands. Some limited exemptions were
granted for Formula One racing and golf tournaments, however.
Advertising and promotions:
Winfield had also enjoyed a long and fruitful association with
Australian actor Paul Hogan, who helped popularise the brand through
television and print advertising. The television commercials were particularly successful. A series of amusing events would happen to Hogan, who would always end the advertisement by saying "...anyhow" and lighting a Winfield. Within two years of Hogan's first commercials, Winfield became the top selling cigarette in Australia. The slogan "...anyhow, have a Winfield 25's" is still easily recalled today, even after cigarette advertising has long since been banned in Australia. Winfield ads with the "...anyhow" slogan were a dominant part of the Australian landscape in the 1970s and '80s. They were consequently a popular target for defacement by the BUGA UP (Billboard Utilising Graffitists Against Unhealthy Promotions) organisation who cleverly used graffiti to turn the "...anyhow" around on the company to humorously convey the health risks associated with the product to the public. Today, the 'anyhow' slogan is very rare, except for inside the packet's lid. The slogan is cheekily placed on the opposite side of the Australian Governments health authority warning, meaning no matter what the warning states, a user can open the packet and read
...anyhow, have a Winfield'. Which has been removed as well not long ago. Other slogans found on a Winfield packet today (2006) are Australia's own since 1972; which is located on the silver foil insert, and The Genuine Australian on the top of the lid. The "...anyhow* have a Winfield slogan is also inside the lid on some packs.
Brand development:
Winfield's market dominance encouraged the development of menthol and
lower tar varieties. Differing tar strengths are easily distinguished within
the Winfield brand family by the pack colour*mdash;i.e the strongest variety
come in predominantly dark red packaging, the menthol variety in green etc.
The differing tar strengths once gave the cigarettes different names. The strongest variety, containing on average 16 mg of tar were Winfield
Filters. The next strongest variety, containing on average 12 mg of tar were
Winfield Extra Mild. However due to the distinctive packaging the brand was
colloquially referred to by the colour. A recent settlement between the ACCC
and the tobacco industry in Australia resulted in the withdrawal of such
descriptors as "Mild" "Extra Mild" and "Light" in relation to cigarettes, on the grounds that this may mislead smokers into thinking one cigarette was safer than another. This has mirrored recent developments in the United Kingdom as well. Other brands under BATA's control have opted to use descriptors such as Smooth; Rich; and Fine, that the ACCC has approved as not misleading. However with the Winfield brand BATA has opted to use the pack colouring as the descriptor. Thus the brand's differing products are now officially known by names which they had been colloquially known anyway, i.e. Winfield Red, Winfield Blue, etc. Winfield entered the Australian market in 1972 in the common pack size of 20's. They were the first brand in Australia to launch a pack size of 25's and used this to convey their image of being good value to the everyday Australian. Typical advertisements at the time noted that Winfield was 5 smokes ahead of the rest. However, the rest of the market quickly followed Winfield and 25's were soon the standard pack size within Australia. Their success also spurred other brands to launch products in even greater pack sizes throughout the 1980s such as 30's, 40's and even 50's. Winfield remains available today in 20's or 25's. In 1998, a Deluxe Soft Pack 20 variant on the brand was released. These cigarettes were aimed at a more premium market, and differed in taste and strength from the traditional Winfields available in packs of 25. Winfield Deluxe Filters for example, contained 14 mg of tar, whereas the traditional Winfield Filter contained (and contains) 16 mg. This variant attracted a disappointing market share, and was consequently withdrawn from the market. Soft pack Winfields were relaunched in 2000, and have become the best selling soft pack cigarette on the Australian market. Apart from the packaging though, there is nothing to differentiate them from their hard pack counterparts.
Position in the Australian market:
Winfield is the dominant market leader within Australia, with AC Neilsen figures revealing a share of around 32% (offtake) in 2006; nearly double its closest rival, Longbeach, which is manufactured by Phillip Morris.
BATA continue push the boundaries of legal advertising to promote their
flagship brand. Limited Edition packs featuring small advertisements and a
reusable steel cigarette case are some of the tactics BATA have used to
promote their brand. Cigarette advertising that originates within Australia
has been banned since 1993, on all forms of media;except for the packs
themselves. Some states had legislation forbidding; or enticements; to buy (such as a free lighter or an ashtray) was circumvented by making the steel case the packaging. If the steel case contained a normal Winfield pack inside, the company would have been in breach of the relevant act. The case, however, contained cigarettes wrapped in foil, thus the steel case was the cigarette packet, rather than an enticement to buy a packet of cigarettes. The success of Winfield in Australia has led to their introduction to other markets, such as Canada and Germany. In fiscal 2004-05, Winfield was
the third most valuable grocery brand in Australia. Sales exceeded AUD$750
million in total value in fiscal 2004-05.
All prices in Australian Dollars |
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